Former professional rugby player Ben Cohen has announced the launch of his debut fragrance, which has been described as 'fresh, woody, alluring scent, with top notes of citrus'.

The fragrance is available exclusively in Superdrug stores this June. Cohen, who participated in Strictly Come Dancing in 2013, is also known for setting up his own foundation, The Ben Cohen Stand Up Foundation, in 2011, to raise awareness of the long-term and damaging effects of bullying.